Transmedia and Integrated Marketing

During a recent discussion of upcoming client projects, Creatonomy’s president1 asked me about my recent increased use of the term “transmedia.” Specifically, she wanted to know what the difference is between transmedia communication and traditional integrated marketing as employed by Creatonomy and countless other agencies and marketing departments.

That seemingly simple question started an ongoing discussion, generously peppered with deep thinking. We haven’t yet reached any definitive conclusions, but already have uncovered some interesting relationships. (more…)

  1. Creatonomy is the marketing agency where I’ve worked for the last four years. President and owner Priya Barnes founded the company in 2000. []

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