Tomorrow Sage

During a recent discussion of upcoming client projects, Creatonomy’s president¹ asked me about my recent increased use of the term “transmedia.” Specifically, she wanted to know what the difference is between transmedia communication and traditional integrated marketing as employed by Creatonomy and countless other agencies and marketing departments.

That seemingly simple question started an ongoing discussion, generously peppered with deep thinking. We haven’t yet reached any definitive conclusions, but already have uncovered some interesting relationships. (more…)

1. Creatonomy is the marketing agency where I’ve worked for the last four years. President and owner Priya Barnes founded the company in 2000. [↩]

This weekend, I was able to spend some personal time crafting a small but satisfying digital story.¹ This project was a one-time endeavor that doesn’t readily fit any of the usual definitions. It’s not really an ARG,² although it does contain some ARG elements. Technically it qualifies as a transmedia story since it connects with the audience via a website, social media and the telephone, but its scope is more akin to a haiku than a full story. And it contains elements of parody, although those elements are limited to a portion of one web page.

In my mind, what I created is an act of guerilla transmedia storytelling. Sort of a single freestanding act of street theater, but performed in a transmedia realm.

Like many people, I’ve played around the creative edges of nontraditional communication since I was a kid. (more…)

1. If you’re interested in taking a look, here’s an entry point. [↩]
2. Alternate Reality Game [↩]